Online and Digital marketing is also considered as data-driven marketing for the marketing of products or services using digital technologies, focused on the Internet, but also including mobile phones, display advertising, and various digital medium.
Online marketing techniques including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, affiliate marketing, e-mail marketing, display advertising, and games that are becoming more familiar in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media marketing, including apps and mobile phones (SMS and MMS), call-backs, and on-hold mobile ring tones.
At a high level, online marketing refers to web promotion delivered through digital channels such as search engines, websites, paid media advertising, email, mobile apps and social media. Even this term includes a wide range of marketing activities.
We at Logical IDEA sharing ideas on digital marketing and techniques to gain success in online business as well as offline business using our offline marketing activities.